Passion 5: Exquisite French Patisserie & Bakery in South Korea
- Isaac Zhang
- May 19, 2017
- 2 min read
Set in the trendy district of Hannam-dong is Passion 5, a premium dessert patisserie and cafe. Engaged by SPC Group, Chef At Work was tasked with project managing the entire setup. This was inclusive of all 8 components of our Restaurant Cafe Setup service. Highlighted in this case study are brand creation, concept design, and menu development.
Strategically situated beside Hangangjin Station, Passion 5 is easily accessible for people from all walks of life, particularly from within the Central Business District. The thought processes behind the entire project tailored a customer experience that left lasting impressions visually and in taste. Every level of the Passion 5 building featured unique concepts, which catered to the different spending power of consumers.
The brand prominently featured French pastry techniques and lifestyle, with warm colour tones that were friendly and approachable. Passion 5’s name is derived from five components: namely the bakery, chocolates, patisserie, cafe, and lastly the passion of the those behind the famed desserts.
In addition to freshly baked goods from the bakery, there’s a huge range of 300 to 400 desserts to pick from at Passion 5. Spanning from chocolates to assorted puddings and cakes, there is sure to be something that satisfies everyone.
This also meant that unlike typical dessert cafes which are limited to only one or two specialities, our team had to design an ambitious setup that is able to specialise in all four areas of baking, chocolate making, pastry, and desserts.
Passion 5’s patrons are treated to a visual spectacle of the patisserie's handiwork on elegant display cases. A 360-degree cake display draws in their attention, who are then able to enjoy the delicious delights in the adjacent gallery-esque sit-down area. The exquisite concept and design have earned the cafe a spot on the Korean Tourism Organization’s list of attractions.
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