Case Study: Ikos Resorts, Contemporary Luxury in Greece

Set in the scenic Mediterranean region of Greece, Ikos Resorts set out to capture the hearts of travellers around the region and globe with its new collection of luxury hotels and resorts centred around superlative elegance and contemporary style. With this in mind, Chef At Work was tasked with creating an entirely new brand for the chain.

During this project we:

1. Built an umbrella of Asian restaurants in Greece, the heart of Mediterranean region.

2. Developed an authentic and uniquely fresh Asian menu new to the demographics.

3. Increased sales by 25% through attracting high-net-worth individuals from Russia, Belgium, and Germany.

The new concept targeted luxury holiday-goers after a fresh holiday escapade in terms of activities and gastronomy. Chef At Work took special care to tailor-make a dining and holiday experience unique to the region. A traditional Chinese menu was served in a classy modern setting where diners got to experience dining with chopsticks. The strong tone of Asian influence was evident through interior design, decoration, cutlery and choice of ingredients.

This development undertook 16 months, during which Chef At Work’s team was stationed onsite to project manage every stage, from brand creation to concept development, menu execution, construction and eventual commissioning. Our team walked the ground hand in hand with the management team to ensure the initial concept matched the final outcome in reality.

Set in the heart of Halkidiki, Ikos Oceania presents wondrous panoramas of the Mediterranean gulf. Ikos Olivia, on the other hand, was framed by ancient olive trees and firs combined with vast spaces of white sands and manicured lawns.

Private beaches, gorgeous pools, a plethora of food choices and exceptional amenities, this project soon elevated the brand image of Ikos to a that of a luxury travel destination. The success of this project has been extensively covered by European media.

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