FRANCHISE DEVELOPMENT
What is Franchising?
Franchising is an excellent way for mature food and beverage business owners to grow their brand and expand market share without large upfront capital outlays. It allows a successful brand to capitalise on its popularity and quickly capture the market, both locally and overseas. Likewise, franchisees choose to buy a franchise because of its proven track record of success and its growth potential in the years to come.
For F&B business owners who wish to enter into franchising, Chef At Work assists business owners with the centrepiece of this strategy: the Franchising Kit. The Franchising Kit is designed to increase your franchising prospectus and brand value. It is also intended for potential franchisees and accurately presents the brand's strengths, unique selling points, positioning, growth strategy, returns on investment, and capital investment involved.
Our Scope of Work
Trademark
Registration
Protecting your brand as it
goes international, we work
out a trademark strategy and
IP Management plan
with you before
it goes commercial.
Franchising
Kit
Franchising
Brochure
A beautifully designed brochure for the purpose of providing potential franchisees with key information of the overall business’s value proposition and how they participate in its growth.
Brand Strategy
We consolidate the franchise's current brand position in the home country and roll out a strong brand identity, giving it momentum to expand regionally and globally.
Revenue Forecast
We carry out financial modelling for, minimally, the next 3 years. This takes into consideration prevailing growth environment, strategic objectives, and currently available resources.
Expansion Strategy
A comprehensive expansion strategy that consists of building a solid brand identity, quality control while achieving sustainable compound growth rates.